BUSINESS MANAGEMENT DEGREE SPECIALIZATION

Business Management Degree Specialization

Understanding the core values of business is the first step toward opportunities in management, and if this is of interest to you, then a business administration degree in management may be an option to consider. This degree is designed to provide students with a foundation in business fundamentals and a focused study of business management principles and their application in real-world work environments. In this curriculum, students explore current operations and marketing management practices and principles to create efficient, productive systems; evaluate the various methods of personnel selection; implement standards for performance evaluation; and analyze cases that focus on key marketing management tasks, such as marketing research, sales forecasting, product and brand management, distribution channels, pricing, promotion and branding strategies.