MARKETING DEGREE SPECIALIZATION

Marketing Degree Specialization

Marketing is a dynamic area of business, and a marketing degree specialization may be an obvious choice for those interested in the field. The key principles of marketing are covered, focused around planning, implementation, controlling and evaluating marketing strategies to achieve an organization’s goals. Students also can study how to measure market demand and segment the market effectively to achieve competitive advantage, as well as analyzing cases that focus on key marketing management tasks, such as marketing research, sales forecasting, product and brand management, distribution channels, pricing and promotion.